Monday, July 14, 2008

Spas and Election Campaigns

Years ago when I worked on political campaigns full time I would have loved to been able to take some time off to visit a day spa just to relax a little but two major reasons I did not -- we worked nearly 7 days a week and I was poor!! Not food stamp level poor but poor enough to avoid such luxuries.

So today's Wall Street Journal article caught my eye - "Spas go all out to give kids the treatment" -- here we go again, marketing to children!! When will it stop!!?? Now I think we can all agree that a sea salt scrub is probably less harmful than a bubble gum cigar but I am certain a "child welfare" activist will seek a lawsuit against the spa industry for preying on America's youth.

The major reason for this marketing to children? Building consumer loyalty early to gain revenues since spa industry revenues have dropped in recent years as noted in this article:

2005 -- $9.7 billion

2006 -- $9.4 billion

Now that seems like a lot of money spent on pampering ourselves but I don't hear the activist community crying out about this vast sum of money that could be better "invested" in public schools or health insurance ponzi schemes like we hear people say about political campaign spending.

So how much will be spent on the presidential election in 2008? Perhaps just over $1 billion for all candidates based on this website's research --

So the next time you or your friends complain about "all these TV and radio ads by politicians.............." just laugh a little while you walk to your massage appointment. I know I will be doing so myself.

Breathe deeply,


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