- Football -- 50%
- Baseball -- 35%
- Basketball -- 15%
Source: a poll of 254 women - perhaps the only women who read Men's Health!!
Very interesting results especially from a sports marketing standpoint so here are some questions/observations that come to mind:
- Hockey - clearly women don't find the fighting to be sexy. Personally I hate the fighting because it clearly distracts from the game itself. How many times does a football game stop all action as everyone watches two players fight? Crazy damn game.
- National Basketball Association -- if NBA Commissioner David Stern wants to tap into the female market like the National Football League has (via their pink team hats for example -- Mark Yost's book on the NFL is a great read on this subject) then he should playing cleanse the NBA of its current crop of convicts and part-time rappers.
The best news -- couch/TV time in America is safe and sound since men like me have a 50% chance that our wives will want to watch a football with us :-)